C'est du Joly is growing and opening a second shop: discover all the information!

After 18 months of evolving our Ixelles shop (and juggling every square meter 😅), it’s time for us to take a new step…


🎉 We are opening a second store in Brussels, in Woluwe-Saint-Lambert!

Yes, you read that right! We are taking over the premises located at 328 avenue Georges Henri, a well-known address for haberdashery enthusiasts, as it is currently home to Atelier Moondust, which is ceasing its activities.


 👉 We clarify that this is not a takeover of the company Atelier Moondust, but only of its commercial premises, which we will reinvest to develop a new offer dedicated to fiber arts and textiles.

In a context where many haberdasheries and yarn shops are closing one after another, it seemed unthinkable to leave this beautiful space without creative activity.
Our activity continues to grow, and we believe it’s essential to maintain a sufficient offer in Brussels so that sewing, knitting, embroidery, and all creative arts can continue to thrive and shine locally.


👉 Planned opening: mid-October 2025 

🧵 What’s changing (or not)? 

No worries: our Ixelles shop remains open and continues to offer everything you love: fabrics, haberdashery, traditional embroidery & sashiko, a bit of knitting & crochet, and of course: our beloved workshops!


In Woluwe-Saint-Lambert, we are reaching a new milestone:

🏠 A 300 m² space (compared to 120 in Ixelles!)

✂️ A tripled fabric selection

🧶 A significant yarn offer (cotton and wool) to become a key player in Brussels

📅 A doubled courses offer, with new evening and Saturday slots, to meet your many requests

This new space will allow us to welcome you better, offer more choices, and new creative experiences.

💛 Want to support us?

If you want to help us make this opening a success, here’s how:

🛍️ Take a look at our webshop: our summer sales and new arrivals are online!

✏️ Sign up for our back-to-school workshops (the schedule for Woluwe will be available at the end of July)

📣 Tell people around you, especially your loved ones living in Woluwe and nearby 

💼 We're hiring! We are looking for people trained in fiber arts and textiles to join our team, especially for Saturdays and Mondays.

📧 If this speaks to you, send your CV to eugenie@cestdujoly.be 

🥹 And to conclude... We are so happy… and a little stressed too 😂 But we know we can count on you and our amazing employees to keep this wonderful human and creative adventure alive. Thank you for your loyalty, your encouragement, your energy. It's thanks to you that all this exists!

💛 See you very soon, Eugénie & Gaëtan

Managers of C’est du Joly

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